Analysis on the current situation of anti-counterf

2022-08-09
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Analysis of the current situation of anti-counterfeiting packaging of goods in China

in the face of counterfeiting, most enterprises are trying to use the combination of a variety of anti-counterfeiting technologies in product packaging to reduce the possibility of being counterfeited and improve the anti-counterfeiting effect. This is also the development trend of anti-counterfeiting packaging in the future - combined anti-counterfeiting packaging technology

anti counterfeiting packaging is a supplement and improvement to the packaging protection function to prevent goods from being counterfeited or stolen during circulation. Anti counterfeit packaging should meet the following three basic requirements:

(1) difficult to copy

it is required that the equipment and technology involved in the anti-counterfeiting technology are high, the process is complex, and has a certain timeliness, so as to avoid the packaging being copied or reused by counterfeiters

(2) legibility

it is required that the method of identifying the authenticity of packaging is simple and fast, which is suitable for consumers to identify with the help of vision, hand feeling, etc

(3) the cost of anti-counterfeiting is moderate

anti counterfeiting packaging technology refers to the technology that achieves the purpose of anti-counterfeiting with packaging. Commonly used anti-counterfeiting packaging technologies include packaging structure anti-counterfeiting technology, ink anti-counterfeiting technology, printing anti-counterfeiting technology, packaging material anti-counterfeiting technology, bar code technology, laser printing and laser lithography technology, laser hologram technology and other anti-counterfeiting technologies

packaging structure anti-counterfeiting -- if the packaging box is made of exquisite special paper through special process, it is difficult to copy, such as anti-counterfeiting packaging materials such as bronzing paper, embossing paper, embossed paper, frosted paper, etc., and one-time anti-counterfeiting seal marks and easy lines containing holograms, microfilms, fluorescent characters, passwords, etc. In addition, there are disposable packaging, such as destructive wine bottles in Baijiu packaging, plastic twist caps, aluminum anti-theft caps, labyrinth bottle mouths, cigarette, Baijiu and other commodity packaging boxes

ink anti-counterfeiting - belongs to material chemical anti-counterfeiting technology. It uses special chemical phenomena produced by chemical substances under specific conditions such as light, electricity, water, heat, magnetism, etc. to distinguish the authenticity of commodity marks or packaging. Anti counterfeiting ink has the advantages of simple use, low cost, good concealment, bright colors, convenient inspection, strong reproducibility and so on. It is widely used in product trademark and packaging printing, such as UV fluorescent ink, laser color changing ink, infrared anti counterfeiting ink, photochromic ink, thermal anti counterfeiting ink, pressure-sensitive anti counterfeiting ink, optical variable anti counterfeiting ink, and chemical encryption ink

printing anti-counterfeiting is a very important anti-counterfeiting technology. The more complex the printing process is, the more difficult the printing is, and the better the anti-counterfeiting effect of packaged printed matter is. Using a single printing method is not easy to print high-quality prints, but the combination of flat convex combined printing and multi process combined printing can print. The safety of all solid-state batteries that have adopted solid electrolyte in mines is higher than that of high-end packaged prints in fields such as mountains, cement, thermal power, engineering machinery, automobiles, etc. For some packaging and printing products with higher and more complex requirements, multiple processes such as flat, convex, concave and silk can also be used. Metallic gloss printing uses aluminum foil metal composite paper to print transparent ink, forming a special metallic gloss effect on the printed matter. Pearlescent printing is that the surface of printed matter is first paved with silver paste, and then printed with extremely transparent ink. Pearl gloss printing uses ink mixed with mica particles, and the printed matter has a gloss effect similar to pearls and shellfish

inkjet anti-counterfeiting - use the inkjet printer to spray the code or production date on the inner packaging, outer packaging, identification, label or the seal of the packaging container. There are two kinds of inkjet Codes: bright and dark. The bright code is visible to the naked eye, and the dark code can only appear under ultraviolet radiation

bar code anti-counterfeiting - bar code has various digital and text information, including the type, code, specification and manufacturer of goods. It has the advantages of fast input and reading speed, accurate and reliable data and strong confidentiality. Barcode technology with anti-counterfeiting function includes covered invisible barcode, photochemical invisible barcode, invisible barcode printed with invisible ink, and metal barcode

code anti-counterfeiting -- it belongs to computer network anti-counterfeiting technology. The code anti-counterfeiting logo has one-time use, digital uniqueness and confidentiality. When a consumer purchases a commodity with code anti-counterfeiting packaging, open the commodity packaging or scrape off the covering film on the logo, that is, the code anti-counterfeiting logo appears, then dial the system to inquire, and type in the number and password according to the voice prompt, so as to determine the authenticity of the commodity. The United States and other developed countries have widely used code anti-counterfeiting technology in commodity packaging, which has been more and more widely used in recent years

hologram anti-counterfeiting - such as laser holograms, bronzing holograms, transmission holograms, and photopolymer holograms applied to anti-counterfeiting marks. Paper holographic anti-counterfeiting logo is a green packaging product with environmental protection and anti-counterfeiting functions

combined anti-counterfeiting refers to the use of two or more anti-counterfeiting technologies at the same time to achieve the best anti-counterfeiting effect and improve the difficult imitation and easy identification of anti-counterfeiting products. For example, the new RMB 20 banknote adopts eight anti-counterfeiting technologies such as watermark, security line, anti-counterfeiting ink and micro text printing in a combined manner, which effectively improves the anti-counterfeiting performance of the banknote

combined anti-counterfeiting can be roughly divided into two categories. One is multi-functional anti-counterfeiting technology, which can develop anti-counterfeiting products. For example, self check the laser holographic anti-counterfeiting mark, uncover the laser holographic film mark on the surface, and there is a graphic mark on the exposed bottom layer. The graphic mark can be printed with anti-counterfeiting ink, which has a dual anti-counterfeiting effect; The other is combined anti-counterfeiting packaging, which refers to the use of multiple anti-counterfeiting technologies in the same commodity packaging at the same time, so as to improve the anti-counterfeiting ability of commodity packaging and reduce the risk of imitation or counterfeiting of the commodity packaging as far as possible. The essence of combined anti-counterfeiting packaging is to effectively realize the anti-counterfeiting effect of commodity packaging through the organic combination of packaging materials (including ink), packaging identification, packaging structure, packaging printing and other anti-counterfeiting technologies based on commodity packaging materials or containers

(1) application of combined anti-counterfeiting packaging technology

at present, the combined anti-counterfeiting packaging technology in the market is mainly used in the packaging of famous brand cigarettes, Baijiu, drugs and other commodities, with a good development trend

cigarettes - because tobacco is a special consumer product, smoking is harmful to health, and banning smoking is unrealistic, in order to restrict smoking, many countries adopt the policy of "combining prohibition with taxation", impose heavy taxes on tobacco and its products, and take it as an important source of national fiscal revenue. At present, the fight against counterfeit and smuggled cigarettes is a very important problem facing the world tobacco industry all over the world. According to British customs statistics, the British government confiscated 2billion smuggled cigarettes in 2000. According to Martin Taylor, a part-time consultant on cigarette smuggling in the UK, smuggling of tobacco products in 1998 caused a tax loss of 1.7 billion pounds in the UK, which is about 10% of the government's total annual revenue from tobacco tariffs and value-added tax!. In 2000, the Chinese government confiscated 570000 counterfeit cigarettes (28.5 billion cigarettes). In recent years, government departments in many countries have strengthened their efforts to solve this thorny problem, and the cigarette packaging industry has also taken many anti-counterfeiting measures, such as the use of gold wire anti-counterfeiting technology, film anti-counterfeiting technology, special edition anti-counterfeiting printing technology, printing tax ticket anti-counterfeiting technology, holographic anti-counterfeiting image and laser password machine. Various famous cigarette manufacturers in the market are constantly using a variety of anti-counterfeiting technologies for cigarette packaging, in order to protect their products to the greatest extent and prevent the emergence of counterfeit products. For example, the series of cigarettes produced by Hongta Group are using combined anti-counterfeiting packaging. Take Yuxi brand as an example to illustrate that both small boxes and strip boxes use laser coding technology; The white cardboard used in small boxes and strip boxes is added with colored fibers in the papermaking process; Cigarette paper is threaded paper printed with the word "yxcf", which is produced in the process of papermaking; Perforated tipping paper with the words "yxcf" printed on it is used, and double gold thread and double diamond symbol are printed on it; The main pattern of the outer package adopts red diamond laser bar code, etc

Baijiu -- in terms of people's daily communication and their own health, liquor is an indispensable drink. Like cigarettes, alcohol is heavily taxed, and its ratio of tax value to sales price (tax price ratio) is much higher than that of ordinary commodities. It is precisely by taking advantage of the high tax price ratio of alcohol commodities that outlaws engage in counterfeiting and counterfeiting activities. The counterfeiting of famous liquor has always been a major problem perplexing the healthy development of brewing enterprises. All enterprises are using anti-counterfeit packaging technology to ensure that their products are not counterfeited. The anti-counterfeit packaging of wine is a systematic project. Including wine bottle anti-counterfeiting, trademark label anti-counterfeiting, bottle cap anti-counterfeiting, more beautiful appearance, various colors for easy identification, packaging box anti-counterfeiting, printing anti-counterfeiting, and other anti-counterfeiting methods. For example, since the 1980s, Wuliangye distillery has taken a series of anti-counterfeiting measures, which have gone through four stages: hot film scalding of plastic caps, disposable metal bottle caps, laser micro engraving plus fluorescent invisible code spraying, and Italian triple anti-counterfeiting caps. Although these anti-counterfeiting measures have achieved certain results, they still fail to finally curb the counterfeiters' counterfeiting means. In September, 1996, Wuliangye Liquor selected an experimental machine factory with superior performance and good quality to cooperate with 3M Co., Ltd. in the United States. It was the first in China to reach an agreement on the production of "3M return reflection anti-counterfeiting adhesive film", and invested 200million yuan in the first phase of the project, so that the "Wuliangye" anti-counterfeiting technology entered the latest and highest level in the country. At the same time, the packaging box adopts gold card board, a variety of printing processes, disposable packaging structure and other combinations to improve the anti-counterfeiting performance of the product

drugs - drugs are commodities that are vital to human life, so the anti-counterfeit packaging of drugs is more important. Many drug companies with remarkable curative effects are trying to protect their drugs from counterfeiting, and have taken anti-counterfeiting measures. At present, the anti-counterfeiting methods used for drugs packaged in cartons include secret anti-counterfeiting, laser holographic identification anti-counterfeiting, bar code anti-counterfeiting, code anti-counterfeiting, anti-counterfeiting ink, etc. For example, "Guilong Kechuanning" produced by Shanxi Guilong Pharmaceutical Co., Ltd. adopts code, bar code technology, destructive packaging anti-counterfeiting, etc. In addition, the "anti-virus particles" produced by Sichuan Everbright Pharmaceutical Co., Ltd. adopt anti-counterfeiting measures such as ink anti-counterfeiting and bar code marking

(2) shortcomings

some commodity manufacturers do not carry out anti-counterfeiting packaging for their products, let alone combined anti-counterfeiting packaging. Some world-famous consumer goods have been deeply rooted in the hearts of the people, but these high-quality and high-profile products often become the choice of counterfeiters. There is no anti-counterfeiting packaging in its packaging, and counterfeit products are usually identified by looking at the price and location and the judgment of consumers

although some goods used combined anti-counterfeiting packaging, they did not carry out effective publicity. Many consumers did not know this, but they still let the fake and shoddy take advantage of the loopholes, so they did not achieve the expected effect. For example, some products use a combination of code anti-counterfeiting and bar code anti-counterfeiting anti-counterfeiting packaging, but consumers do not know whether there will be code anti-counterfeiting products on the market. Others did not effectively combine the anti-counterfeiting technology, that is, indiscriminate use of anti-counterfeiting packaging, which not only increased the cost, but also did not play an anti-counterfeiting role

to sum up, the combined anti-counterfeiting packaging technology has been recognized by many enterprises and has the potential to continue to grow, but there are still some deficiencies. With the continuous development of combined anti-counterfeiting packaging technology, these deficiencies will continue to be improved. along with

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